Market Research Pros Reveal Data Collection Fails [and What They Did to Fix It]
You take pride in your work, so it can be tough going when things don’t go as planned. But getting a survey designed and in field is just the beginning. The real win is getting a project completed, feeling confident in the quality of participants’ answers, and doing an analysis that makes it all make […]
Leveraging dtect as a field management strategy for a competitive edge
You can’t go 5 minutes in market research without hearing someone talk about “data quality.” Yes, it’s paramount to business success. Poor-quality data can lead to inaccurate insights, wasted resources, and, ultimately, flawed business decisions. But it is such a huge topic that the day-to-day realities of market research firms don’t include much luxurious downtime […]