dtect goes undercover: A behind-the-scenes look at online survey fraud detection
dtect goes undercover: A behind-the-scenes look at online survey fraud detection Behind survey fraud: What we learned from going undercover Online surveys are under attack. And it is not just a matter of keeping out speeders or straight-liners anymore. We’re talking about organized networks of fraudsters with specialized tools and training programs to infiltrate whole […]
Questions to ask during data analysis: 3 expert researchers weigh in
At dtect, we don’t do research – we make research better. While our platform works tirelessly to maintain data quality by keeping fraudulent participants out of your surveys, we’re constantly learning from researchers about what happens after data collection. Understanding how analysts approach their work helps us build better tools to protect data quality from […]
5 top survey platforms that won’t make you want to throw your laptop out the window
If you’ve been in market research longer than a week, you’ve probably had that moment. You know the one. You’re reviewing a survey that just launched, only to discover the grid questions are completely unreadable on mobile. Or you’re trying to program a survey with complex logic that turns into four hours of debugging and […]
The 5 cardinal sins of survey design and how to find absolution
The 5 cardinal sins of survey design and how to find absolution Survey design seems simple enough. Ask questions, get answers, and analyze data. But if you’ve ever stared at a blank document wondering how to write that first question, you know it’s not straightforward. And while everyone talks about data quality in market research, […]
4 Keys to Developing a Robust Data Quality Strategy
Discover essential keys to developing a robust data quality strategy in market research. Learn how to ensure reliable data and gain a competitive advantage.
Market Research Pros Reveal Data Collection Fails [and What They Did to Fix It]
You take pride in your work, so it can be tough going when things don’t go as planned. But getting a survey designed and in field is just the beginning. The real win is getting a project completed, feeling confident in the quality of participants’ answers, and doing an analysis that makes it all make […]
Show me where it hurts: The true cost of poor data quality
The data quality crisis in the market research industry has reached a tipping point. For years, conversations about the importance of data integrity have been circulating among professionals in the field, but there seems to be a new urgency around the issue. As the industry grapples with challenges posed by fraudulent responses, disengaged participants, an […]
5 steps to create an effective data quality management strategy
Data quality management (DQM) is a structured process for managing quality, checking validity, and maintaining integrity of market research data. The process covers the full workflow, including how study participants are vetted, and how data is collected, stored, processed, analyzed, and presented. Why is DQM important? Data is the most important asset a company has […]
Leveraging dtect as a field management strategy for a competitive edge
You can’t go 5 minutes in market research without hearing someone talk about “data quality.” Yes, it’s paramount to business success. Poor-quality data can lead to inaccurate insights, wasted resources, and, ultimately, flawed business decisions. But it is such a huge topic that the day-to-day realities of market research firms don’t include much luxurious downtime […]